Strategic Partnerships in Central America & Mexico

Introducing James Heal's global Sales Channel Partners for Central America and Mexico:

Frederick Herbruger, Commercial Director, Disesa

Frederick is responsible for all Central American markets (excluding Mexico). You can reach him on LinkedIn, or via phone/email at: +502 40947137 / fred.herbruger@disesacorp.com

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Mayel Cantú, Director, Xperto

Mayel is the Director of Xperto, our new distribution partner in Mexico. You can connect with Mayel on LinkedIn or contact him via phone/email at: 01 (81) 13401205 / mcantu@xperto.com.mx

Commenting on the new partnerships, Javier Manzano, International Sales Manager at James Heal, says:

Central America as a region is a relatively untapped area for James Heal, but we see huge potential in this market to establish our brand and product offering, to work with the ambitious retailers and testing houses that are established in the region. Therefore, it was crucial that we found partners who could open new opportunities and use their established expertise in their markets.

Javier Mazano, International Sales Manager at James Heal

We understand from our own research, that the textile and apparel industries in Central American countries are becoming increasingly competitive in the global market; particularly of interest to US retailers who are starting to move production there due to the geographic proximity to the United States - the world's largest textile and apparel market.

Javier added, "We are delighted to bring Disesa and Xperto on board, at what is a very exciting time for James Heal. We look forward to working in partnership continue to meet our customers' testing requirements, by delivering innovative materials testing solutions and technical support. To discuss your testing requirements further, I encourage you to contact Frederick and Mayel to find out more about how they can assist you."

Interesting facts:

• Mexico's textile and apparel industry accounts for 6% of the country's total GDP and 20% of all manufacturing employment. The country's textile and apparel export value has surpassed USD 7 billion per year since 2013, growing about 2.4% annually. Focusing on technology and innovation is one of the strategies for Mexican textile and apparel manufacturers to survive the competition from other developing nations. (Source: BusinessWire)
• Mexico is the largest market for U.S. technical textiles and plays a special role in trade with the United States textile market. Mexico, therefore, is an ideal starting point for new exporters. (Source: Trade.gov)